Author Archives: Heather Conover

This month, we highlight the Academy of Hope, a local nonprofit organization, which focuses on providing basic education to the marginalized adult populations of the Washington, D.C. area.

Academy of HopeThe educational inequality between marginalized adults and the rest of the adult population is no starker than in Washington, DC, where one-third of adults are considered illiterate and one-in-five lack a high school diploma. Thirty years ago, two teachers, Maria Hilfiker and Gayle Boss, set out to take the first steps toward breaking the cycle of poverty that has flourished in the Washington, DC region in large part due to the lack of access to education and opportunity to learn basic life skills. The teachers founded the Academy of Hope with a vision to change lives and improve communities by providing high-quality basic education to adult learners.

The academy provides a continuum of services ranging from adult basic education to workplace skills and literacy training programs. Academy of Hope programs are accessible to adults with limited financial resources. Students can volunteer in exchange for enrollment or pay a $30 fee per semester.

AOH students are empowered to continue their education after completing these programs, with some 60% of graduates attending college, vocational training or other higher education. Since its founding in 1985, AOH has helped 6,000 adults improve basic reading, writing, math and computer skills.

AOH has made significant progress toward improving the educational opportunities available to adults, who in turn are more likely to become invested in their children’s education and future. 53% of parents who participated in AOH’s programs say that they are more involved in their children’s education.  AOH believes that parental involvement in their children’s education is a crucial first step towards breaking the cycle of poverty.  The need for adult education programs is still as important today as it was 30 years ago.

To learn more about the about the important programs offered by Academy of Hope, visit their website.

Engaging stakeholders early in the process with open and trustworthy communication will help a project succeed.

Over our four part Building Consensus blog series, we will explore the unique requirements of consensus building in initial project planning, siting, permitting, and construction phases of a project.

In this post, we reiterate the importance communicating with your stakeholders in the planning and siting phase, if not earlier.

A project requiring public permits is by definition going to be public, and without talking to the public, it is impossible to anticipate all of the concerns of the community that will “host” the project. By seeking and obtaining stakeholder input early in the planning process, project developers will gain an understanding of community questions, concerns and suggestions and help avoid surprises and major opposition during the permitting phase. True stakeholder involvement at the outset also helps build a positive, transparent and mutually respectful working relationship.

Consensus Building 2


  1. Ask, “Who are the stakeholders?”

The stakeholders are the people who are invested or impacted by the project. Reach out to and engage in two-way communication with a diverse group of interested parties to understand anti-development concerns and to educate stakeholders about the benefits.

If unfamiliar with the city or town in which the proposed project would be sited, reach out to the leaders, influencers and others that work and live in the community, including:

  • Town officials
  • Local law firms
  • Engineering firm
  • Business and civic organizations
  • Community leaders
  1. Listen up

Giving stakeholders everything they ask for may very well not be possible, but actively listening to them is of vital importance. Respect and acknowledge their concerns, even if you disagree, and when appropriate, go back and study the situation further. Provide stakeholders with information that helps them understand your decisions, especially when they are contrary to the wishes of our stakeholders. Acknowledge where the project will or may have negative impacts and when possible, make an adjustment or accommodation to the plan. It’s human nature to focus on the negatives more than the positives, so be ready to address them head on and offer the community tangible benefits that they will value.

  1. Use available tools for two-way communication and education

A dedicated website, web-based applications and social media presence can help project planners and managers communicate important information about the benefits of proposed project (e.g., jobs and taxes) and, equally important, the negative impacts (e.g., construction noise and traffic). Remember, information flows two-ways. Educate stakeholders, learn from them and post the information in places that are convenient to your stakeholders.

  1. Meet with working groups

Regular meetings with representatives from your stakeholder groups will give you consistent and effective updates through the planning, siting, permitting and building phases. They can act as a sounding board and help the developers learn about each constituency’s issues.

  1. Gain trust

Transparency and openness build trust. Developers must engage the community early and often, and have the patience when neighbors need to vent about previous negative experiences with your company or other developers before moving forward with the project at hand. A bad process not only detracts from the project, but once accused of a lack of transparency, the opposition circles and getting that first shovel in the ground becomes much more difficult.


Read further examples on these steps in  Building Consensus for Your Project, Part 2.


30th December 2014        Holiday Giving     ,     No comments yet

The Conover + Gould team will be donating to eleven nonprofits in the spirit of giving back during the holiday season. During the month of December, each team member will be blogging about his or her chosen nonprofit. For her gift, Heather chose "e" inc.

“e” inc. has been one of my favorite local Boston organizations for many years.  This wonderful organization provides children and adults with a scientific understanding of the earth’s natural biomes, resources and systems which when combined with hands-on experiments, observation and field work, helps us understand our current and future environmental challenges.

Led by the dynamic, brilliant and energetic, Dr. Ricky Stern, the e-inc. team of educators inspires environmental change in urban neighborhoods through their school year and summer programs. Their latest endeavor is to build a LEED-certified Environment Science Discovery & Action Museum in Boston that will not only help visitors explore the planet, but also teach them how they can protect it in their daily lives.

We need more organizations like “e”-inc. that are building communities of engaged, caring and motivated young (and older) people committed to taking action to ensure a sustainable planet.

To learn more, or to make a donation, please click here! 


30th April 2014        Nonprofits     No comments yet

Each year we make a commitment to donate time, expertise and resources to nonprofit organizations because as a company, and as individuals, we believe it is important to give back to the local communities in which we work, as well as to the broader global community. This monthly blog series will shine the spotlight on some of the nonprofits that we admire and to kick it off, we would like to highlight the excellent work of “e” inc.

einc logo

Founded in 2002 in Boston, Massachusetts, their purpose is to foster a deep understanding of environmental protection, natural resources, and sustainability in both children and adults. They have expanded exponentially to teaching 1,500 children and teens per year and work solely in under-resourced areas. ...continue reading

21st April 2014        Uncategorized     No comments yet

How many projects have ended up in a nest of squabbles, impacting the project deadlines and becoming embarrassing public news? Building consensus not only at the beginning, but also throughout the project should start with the internal team, and is vital to resolving issues that arise later in the process with external stakeholders.

Over our four part Building Consensus blog series, we will explore the unique requirements of consensus building in initial project development, pre-permitting, permitting, and construction phases of a project.

To get you started, here are 5 tips to creating that highly functioning team during initial project development to establish a strong base for building consensus. ...continue reading

31st March 2014        Strategic Communications     No comments yet

On March 30, 1984, our Founder, Heather Conover, started a communications consulting firm with the goal of fostering collaborative relationships with clients throughout the US and abroad who shared in the belief that integrating social responsibility with strategic goals and business operations has the power to build better, more sustainable companies and communities.

Thirty years later, this belief upon which our company was founded, remains a powerful and proven formula for the success of our company and our clients. Along the way, we’ve worked on some incredibly interesting and challenging communications assignments related to energy and the environment, healthcare policy, siting and permitting for public infrastructure projects, education and social policy. And we’ve loved every minute of it.

Today, Conover + Gould is an award-winning, independent firm with offices in Washington, DC and the Boston area, and a growing network of staff and consultants with subject matter expertise and knowledge of geographic markets to meet our clients’ needs on a regional, national and international basis.

Our team members have decades of experience and are passionate about their work.

Stay tuned!

This blog will serve as an outlet for our thoughts on industry related topics, issues of the day and our approach to helping clients succeed. Also, we take our own corporate social responsibility seriously and will be using this blog to spotlight non-profit organizations we respect, admire and support for their good work.

Expect to see Heather writing about consensus building, the struggles of sustainability, stakeholder engagement and look forward to Kevin’s thoughts on corporate communications, particularly with regards to brand and reputation management.

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